The American Rodeo
- Author: MORA, Joseph
- Publication place: California
- Publication date: c.1934.
- Dimensions: 770 by 580mm. (30.25 by 22.75 inches).
- Inventory reference: 11471
Mora produced a series of maps and informative prints, which he called ‘cartes’. This ‘carte’ was originally created for the Salinas rodeo in California. It compresses a huge amount of information about the rodeo. At the top is a history of rodeo from the conquistadores to the cowboys, and the evolution of cowboy dress is shown in two columns at each side. Mora also represents the various styles of equipment (saddles, boots and spurs) and the events of the rodeo, surrounding a comic centre section which shows a rodeo arena in chaos. The cowgirl surrounded by flowers above the rodeo scene was used by the Byrds for the cover art of their sixth album, ‘Sweetheart of the Rodeo’. At the bottom, a cartouche topped with a longhorn skull carries a plea from Mora for the preservation of the cowboy: “Let’s perpetuate the breed”. The longhorn skull was a trademark he often used in his illustration and sculpture.
The present example is the second edition, slightly enlarged and printed on coated paper.