A colourful view of Milwaukee, with the names of principal buildings underneath the image.

The Gugler Lithographic Company was founded by Henry Gugler, whose career began when he was commissioned to produce a large-scale engraving of the assassinated President Abraham Lincoln. He used the success of this image (it was later turned into a stamp) to start his own printing company in Milwaukee, which stayed in business under the Gugler family until 1956.