L is for Liberty Boy
By ALLICOCKE, Joseph
Joseph Allicocke Importer, and Dealer in Wines, and Spirituous Liquors.
- Author: ALLICOCKE, Joseph
- Publication place: London
- Publisher: No. 35, St. Swithings Lane
- Physical description: Trade card engraved by William Stadden Blake.
- Dimensions: 95 by 65mm (3.75 by 2.5 inches).
- Inventory reference: 17915
Throughout the 1760s and 1770s, Allicocke continued to oppose British influence, however his dealing with British military agents caused charges to be brought against him, with Congress finding that he “had supplied such Provisions inadvertently, and without any design to injure the Country”. He was forced to flee to Antigua in 1776, returning to New York the following year, where joined the Chamber of Commerce and was appointed Secretary of the United Whaling Co., and mysteriously declared himself a Loyalist.
Sensing trouble, Allicocke prudently left America before the British evacuation of 1783, settling in London, where he then set up shop as a wine and spirits dealer some time before 1785. ‘The London Directory’ of that year lists “Allicock” (spelt without the ‘e’ that appears on the present trade card) at 35 Swithing’s Lane. It is not clear how long the business was active at the address, but records show that Allicocke died in 1815 and was buried in Southhampton.
The information given on Allicocke’s trade card is presented in an ornate frame aptly surmounted by clusters of grapes.