The Daily Mail map of the Boer Republics
By PHILIP, George, 1899
The “Daily Mail” map of the Boer Republics
- Author: PHILIP, George
- Publication place: London
- Publisher: George Philip & Son
- Publication date: 1899
- Physical description: Engraved map with original colour in full-wash, with three inset maps, laid on cardboard.
- Dimensions: 705 by 560mm. (27.75 by 22 inches).
- Inventory reference: 15457
At the same time as the Second Boer war was being waged abroad, the news media at home in Britain was undergoing a revolution. The popularity of the Daily Mail had grown on a remarkable scale since its launch in 1896, and during the period of conflict in Africa, it saw its circulation increase to an unprecedented 1 million issues a day. With 25 reporters in the field, it proved a key source of information for Britons eager to stay informed on what was considered one of the nation’s greatest ever wars. Alongside their maps of the Boer Republics, of which this is the thirteenth edition, the Daily Mail created a successful charity campaign to support the families of those soldiers on active duty. Readers were encouraged to purchase fold-out posters emblazoned with a patriotic drawing of ‘A Gentleman in Khaki’ heroically brandishing a bayonet, and the words of “The Absent-Minded Beggar”, a poem written by the ardent colonialist, Rudyard Kipling. Advertised on this map is also the ’ ”Daily Mail” Railway and Commercial Map of South Africa’, which could be purchased for a sixpence. Despite its contemporary popularity, this map is now a rare find on the market.